OUR SERVICES
MARKETING STRATEGY
The Marketing Strategy service is the full whack! You will recieve a full analysis of your current marketing activities and the Digilution team will create an integrated cross-communication plan. This would incorporate strategic planning, paid social methods, email marketing as well as increasing your organic page ranking at the same time.
Essentially this would be a bespoke Marketing Strategy that we would come up with to best meet your objectives, whether that be to garner new fans, get more downloads/plays on a new release or help promote/sell tickets to your tour.
Web/SEO
If you've already got a website but you've noticed you're not appearing high enough on Google, we can help with this through Search Engine Optimisation (SEO). This is pivotal to help your fans find you and your websites quickly. It should never be difficult for somebody to find you.
Additionally, if you haven't got a website, we recommend you think about creating one. It's important for branding of the artists, as it gives them their own platform to share music, updates, merch, tour dates and most importantly it will increase your searchability on the web.
The Digilution team can help create a website or landing pages for you as a service, help optimise / update any existing one you may have and also provide a SEO review and implementation.
EMAIL MARKETING
One thing that artists really miss the value of above everything else is the importance of building a database of core fans. It's all well and good having followers across your social media platforms, but having fans subscribe to your database is more tangible and gives you a sense of your core audience and the fans that will be advocates of your music.
In addition to capturing data, there's high value in sending out quality emails to this audience which we've seen has really helped with all aspects, from streams/downloads to purchasing merch and tickets.
The Digilution team can help you with email consulting from aiding in email capture methods, email marketing strategy, email design, email campaign development and email scheduling and more!
SOUND INTERESTING?
Simply get in touch through our contact us form and we'll go from there!
Every artist has heard that it is important to be present on Social Media. So, they go ahead and join social channels without a plan, hoping to reach a large following and get numerous plays on their releases. There are over 2.5 billion active social users globally, with this growing at a rapid rate daily. If you are not utilising your social channels correctly, you are potentially losing out on some big opportunities.
Whether it be strategic social media planning, taking over your social channels or running paid social media campaigns, the Digilution team can assist you all the way. We have proven to be pivotal in building audiences, driving project/single conversions and increasing brand awareness for many different artists. We work with you to understand and develop your core objectives in order to consult you on best practices and align your online strategy to gain measurable results.